Location: New Delhi | Job: Full Time | Industry: Cosmetics and Beauty | Experience: 3+ years
Role Overview: We are looking for a Digital Marketing Executive with a strong background in social media management, SEO, and digital marketing strategies. The ideal candidate must have experience in the cosmetics/personal care industry and should be well-versed in handling Instagram and Facebook. Additional skills in video editing and graphic designing would be a plus.
Key Responsibilities:
Develop and execute social media strategies for Instagram and Facebook to enhance brand visibility and engagement.
Create, schedule, and manage content across platforms, ensuring alignment with the brand’s voice and aesthetics.
Monitor trends, analyze insights, and optimize content performance using analytics tools.
Implement and manage SEO strategies to improve website traffic and rankings.
Collaborate with the team to develop marketing campaigns that drive sales and brand awareness.
Work on paid ad campaigns (Facebook & Instagram Ads) to optimize performance and ROI.
Assist in video editing and graphic designing for social media content (preferred but not mandatory).
Requirements:
3+ years of experience in Social Media Marketing, especially handling Instagram & Facebook.
Strong understanding of SEO, content marketing, and analytics tools.
Hands-on experience in running paid ad campaigns on social platforms.
Experience in the cosmetics/personal care industry is a must.
Added advantage if proficient in video editing and graphic designing.
Ability to work in a fast-paced environment with a creative and strategic mindset.